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The price of college textbooks in America can give you a heart attack. Students aren’t buying new books as much as they used to, which in a normal market would mean the publishers would have to lower prices- you know, supply and demand. However, with textbooks, very first book printed cost the company a lot of money to produce, and every copy thereafter is just the price of paper and printing. Sell 10,000 books at $50 each, and your initial costs will certainly be covered; the rest is profit -until students start buying the books used. However, all a publisher has to do is tweak it slightly, call it a new edition, and the cycle of profit begins anew. This comic is from Saturday Morning Breakfast Cereal. -via Daily of the Day

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