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Clever Business Idea: Cell Phone Storage Van outside of a School

(Photos: Pop-Up City)

This modified Ford E250 van is the main customer service port of Safe 'n' Secure Cellutions, a business in Brooklyn. Jhonn de La Puente, the owner, established the company to cleverly exploit an everyday market that most people might not consider.

Most American teenagers have cell phones, but many schools do not permit students to have cell phones on campus. La Puente parks his van outside of a high school in the morning. He offers to hold students' cell phones inside his van until they pick them up from him in the afternoon. The service costs $1 per phone. La Puente typically holds 100 phones per day.


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If a teenager has his phone with him, he doesn't have to immediately go home (where his parents are) after school. He can seek adventures elsewhere without checking in.
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That might make calling home to get a ride when you missed the bus or stayed after school for something, a bit more difficult. I imagine parent's got their children phones for a purpose, and leaving them at home likely defeats it...
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