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The Mother Book: A Growing Guide to the Pregnant Body

The Kishokai Medical Corporation, a Japanese medical services firm, would like to educate mothers about the experience of pregnancy in a fun way. It commissioned the ad agency Dentsu, which developed the Mother Book.

The Mother Book is a textured board book that shows what’s happening to a baby through each week of pregnancy. As readers turn the pages, the layers of cardboard form into the swelling belly and breasts of a pregnant woman.


(Video Link)

-via 123 Inspiration


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