The Kishokai Medical Corporation, a Japanese medical services firm, would like to educate mothers about the experience of pregnancy in a fun way. It commissioned the ad agency Dentsu, which developed the Mother Book.
The Mother Book is a textured board book that shows what’s happening to a baby through each week of pregnancy. As readers turn the pages, the layers of cardboard form into the swelling belly and breasts of a pregnant woman.
-via 123 Inspiration