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Comedy Club Charges Patrons by the Laugh

In 2012, the Spanish government raised taxes on theater tickets from 8 to 21%, leading to a sharp decrease in the number of patrons at comedy clubs. In order to make up for lost revenue, the Barcelona comedy club Teatreneu has installed a new system that will charge patrons by the number of laughs that they experience while attending a performance.

The advertising agency The Cyranos McCann developed the system. On the back of each seat is a camera hooked into a facial recognition system. As patrons laugh, the program calculates their bills. Cadie Thompson of CNBC writes:

Each giggle costs approximately 30 Euro cents ($0.38). However, if a patron hits the 24 Euros mark, which is about 80 laughs, the rest of their laughs are free of charge.


(Video Link)

-via Marginal Revolution


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I would never go to a comedy show that charged me for laughing. Ironic it's a comedy club that's invented a way of taking fun out of laughter and comedy. Also, it would creep me out knowing a machine was scanning and analyzing my face all the time, an possibly misinterpreting my expressions and charging me for it. No thanks.
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