Homelessness is a problem affecting more and more people every day, and providing shelter for every homeless person, no matter how temporary, ends up costing some serious coin.
Enter a creative, albeit creepy, ad campaign put together by the JWT Amsterdam ad agency, who are using mannequin "piggy banks" to raise money for the homeless.
A Piggy Bank for the Homeless is a thought provoking campaign that has its heart in the right place, but there's something off-putting about inserting money into a mannequin piggy bank's head, especially one shaped like a little kid.
It gives new meaning to the expression "shut up and take my money!", but if it helps give Amsterdam's over 15,000 homeless residents hope for a future that lies indoors then I'm sure people will overcome their fear of mannequins and donate to such a good cause.