ALT/1977: We Are Not Time Travelers

Alex Varanese designed a very peculiar ad campaign based on a very particular premise.

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

The products are a cell phone, an mp3 player, a laptop, and a handheld game system. These would floor anyone in 1977, not only for how well they perform their tasks, but by how amazingly small they are. But the ad style, and even the overly-orange redesigns would be feel right at home in 1977. I never even saw a computer, a mobile phone, or a Walkman until the 1980s, and the game system would have been like some alien technology to me back in college. See the rest of Varanese’s ads at his website. -via Metafilter

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