Global Type

A friend of typography expert Jennifer Kennard recently came across this gem from a bygone era. It’s a typewriter ball for an IBM Selectric. They were not normally packaged and sold as globes, so this is a rarity. It’s a clever marketing gimmick if a company is trying to market itself as essential for international commerce.

-via Nerdcore

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The IBM Selectric was built in Lexington, KY at what is now Lexmark International. Part of the sprawling main assembly building is now called Building 1 and serves as a cube farm for their marketing and software development groups. The remainder of the old IBM manufacturing and warehouse buildings on Lexmark's campus were torn down years ago, with the help of some nice government subsidies (aka corporate welfare) as their manufacturing of printers and ink and toner cartridges was moved offshore, mainly to Mexico.
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