Vintage Advert Featuring Jimi Hendrix Dressed As Santa Claus

All that Purple Haze must have gone to Jimi Hendrix’s head when he agreed to pose for this advertisement dressed as Santa Claus back in 1967, but I guess he was so used to living in an Electric Ladyland that he didn’t mind dressing as Bold As Love in order to sell a few more copies of his album.

This cover shot comes from the December 23, 1967 issue of Record Mirror, and was used to promote then new release Axis: Bold As Love, which Santa Hendrix holds in his hands for all to admire.

As a bonus you can watch a performance at the link that was recorded the night before at Christmas on Earth Continued, with thirteen minutes of footage showing Jimi jamming at his prime.

Via Dangerous Minds

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