Jony Ive Redesigns Things

(Image credit: @theshiman)

(Image credit: @LuzLumen)

(Image credit: Hal Hefner)

Jony Ive is the head of design for Apple. His most recent tweaks of Apple products, particularly iOS 7, lean heavily on bright colors, minimalism, and gradients. Designer Sasha Agapov illustrates that in a satirical Tumblr blog called Jony Ive Redesigns Things. Artists of all kinds submit other products imagined as redesigned by Ive. Link -via Ochre Jelly

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I don't understand the so-called Flat Design trend. It seems like designers are mistaking clarity with simplicity. In many cases, the drive to achieve aesthetic minimalism trumps functionality.

Let's hope this flat design fad goes away soon.
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