The geeks who help customers at Apple stores' Genius Bar may be geniuses, but they must learn to do things "the Apple way." Gizmodo got hold of an Apple training manual. It's not about technical issues, but all about making the customer feel good about their gadgets and the company that sells them.
The manual explains that "AppleCare's legal counsel has defined [these] terms that should be avoided when discussing product issues with customers."
Did your computer crash? No, it "stops responding." Never say crash.
What if some Apple software has a bug? Wrong: there's an "issue," "condition," or simply "situation."
You don't "eliminate" a problem—you "reduce" it.
No Apple products are hot—at most they're "warm."
Switching "disaster" out for "error" might make sense to calm down a panicky client, but most of this is a straight up whitewash, the sterilization of language that could very well be accurate for a given problem. Sometimes there are bugs, laptops do run hot, and laptops crash.
Our modern world: customer service designed by lawyers. But that's just a small part of an extensive article on how Apple Geniuses are trained to deal with people, which some of the geekiest computer whizzes probably need. Link -via Flavorwire
Comments (4)
Who is this secret employee of Apple?
And why is he training Manual?
gotta keep the cult members pacified, after all.
Magnesium (to make magnesium chloride) comes from dolomite, the principle ore of magnesium. It's chemical formula is CaMg(CO3)2. That's calcium magnesium carbonate. This is then treated with an acid solution to separate out the metals. In the process the carbonate rock releases carbon dioxide. So any carbon dioxide that could possibly be absorbed by the magnesium was already released by the production of the magnesium.
Someone also made the claim that they could use lime (calcium oxide) to absorb massive amounts of CO2 to form limestone (calcium carbonate). Then someone pointed out the obvious. To produce lime, you heat limestone.
Pudong is the perfect sci-fi city. It doesn't mean it should be replicated everywhere, but Montreal could use some of that...
In the Shanghai of last year, I'm sure the skyline is more developed then when you were there in 2004. Building is going on at an insane rate. But what really confused me is that many of the new buildings have hats or structures on the top that look like headgear. It's completely weird.