The 1953 dystopian novel Fahrenheit 451 by Ray Bradbury is about a future American society where books are banned and burned (by firemen who start fires, rather than put them out). The title refers to the temperature at which the author believes paper auto ignites.
Fast forward to 2013, where art director and graphic designer Elizabeth Perez created this conceptual work, Fahrenheit 451 match book. Link - via NerdCore
The books themselves would have NEVER been printed to be BURNT!!!
Typical "Graphic Designer" trying to be 'Trendy'.
http://blogs.laweekly.com/informer/2012/06/ray_bradbury_fahrenheit_451.php
the original article...
http://www.laweekly.com/2007-05-31/news/ray-bradbury-fahrenheit-451-misinterpreted/