Improve Your Luck by Changing Your Name

Psst! Got bad luck? Forget buying good luck charms ... change your name instead.

Don't laugh. It seems to have worked for a lot of Thais:

Baramee Thammabandan, 46 years old, had a run of misfortune a decade ago when he was still known as Teerapol Lilitjirawat. His business trading garments in Bangkok's mazelike markets slumped, his eyesight began to fail and he could no longer properly manage his affairs. Worse, he says his former wife left him.

So, Mr. Baramee did what many Thais do when faced with a patch of bad luck: He changed his name. "I wanted to become a new person," says the slim, clean-shaven Mr. Baramee, whose new name means "Charisma" and which he chose to bring him wealth and fame.

It seems to have worked.

Though almost entirely blind, Mr. Baramee now is at the forefront of a booming new industry advising other Thais how to choose new names for themselves. A long list of Thai celebrities and business tycoons parade into his office in one of Bangkok's busiest shopping malls, asking for advice on new monikers, while his team fields more than 250 calls from anxious others wanting a consultation. In just five years, he says, his business has doubled ...

James Hookway of The Wall Street Journal's The A-Head reports: Link

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I'm Thai and I have a number of friends who changed their names because they felt their old ones weren't particularly auspicious. One friend swore his left got better after he did so, citing several concrete examples.

A friend of my brother's has a really great naming story. He and his 3 brothers were all named by a hermit monk who lived deep in the forest (yes, he's old school!). His parents hiked through the forest with each of their kids as babies so they could be specially named by this monk. Each of them is healthy and quite successful, and they attribute it partly to their name.

I'm thinking its a psychological thing, but to each their own. :)
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