Toilet Paper Ads

Captive audience and a territory not flushed with competitors are the dreams of advertisers. So when Jordan and Bryan Silverman came up with the idea of printing ads on toilet papers, they "rolled" with it:

"It takes advertisers a couple of seconds to wrap their heads around advertising on toilet paper," said Jordan, who acknowledges his business elicits plenty of snickers and long pauses.

The tag line on the company's website advises people, "Don't rush. Look before you flush."

The company plans to distribute free, ad-supported toilet paper to public restrooms at restaurants, offices, stadiums and other venues. These locations can save money on a basic necessity in exchange for providing Star Toilet's advertisers with a captive audience.

Link (Photo: Deborah Silverman)

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