Do you fiddle with your cell phone while eating at a restaurant? Owner and chef Mark Gold of Eva Restaurant is waging a brave battle against "distracted dining" with this new policy: a 5% discount if you check your cell phone at the door.
"For us, it's really not about people disrupting other guests. Eva is home, and we want to create that environment of home, and we want people to connect again," he explained. "It's about two people sitting together and just connecting, without the distraction of a phone, and we're trying to create an ambience where you come in and really enjoy the experience and the food and the company."
Gold said instating the suggestion reminds him to keep cell phone usage at bay, too. "I'm guilty of it as well. When [my wife and I] go to dinner it seems like the cell phone is part of the table setting now. Every table you look at, it's a wine glass, the silverware and the cell phone," he joked.