Games boss Sebation Coe warned anyone wearing a Pepsi T-shirt is likely to be booted out because it would upset sponsors Coca-Cola.
And he only said spectators in Nike trainers “could probably” be allowed in although Adidas are also backing the event.
Coe defended the draconian move and said it was to protect corporate sponsors who have paid a fortune to be involved.
The story at the Daily Record details other measures already taken, like food vendors being told to sell their wares in clear plastic bags so there is no confusion about breaking the branding rules. Link -via reddit
(Image credit: Flickr user Andrew Tseng)