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Take Care in What You Wear to the Games

Olympic sponsors are so adamant about protecting their rights that spectators wearing certain kinds of clothing may be turned away from the games.
Games boss Sebation Coe warned anyone wearing a Pepsi T-shirt is likely to be booted out because it would upset sponsors Coca-Cola.

And he only said spectators in Nike trainers “could probably” be allowed in although Adidas are also backing the event.

Coe defended the draconian move and said it was to protect corporate sponsors who have paid a fortune to be involved.

The story at the Daily Record details other measures already taken, like food vendors being told to sell their wares in clear plastic bags so there is no confusion about breaking the branding rules. Link -via reddit

(Image credit: Flickr user Andrew Tseng)

The ridiculous thing is that while they say spectators won't be allowed to display logos of anything other than games sponsors I'll bet they won't stop pro photographers from using cameras other than Panasonic "The official camera of the Olympic Games".

Be reasonable, the majority of professional sports photographere use Nikon. Are they going to make those guys blank out all their Nikon logos or force them to use Panasonic?
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Pepsi should find out who has tickets to one of the major events. And get them to wear a solid colored shirt and make a mosaic of the Pepsi emblem in the stands.
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This sounds more like strong arming companies to force them to sponsor the Olympics lest they & their fans are not acceptable.

Will London ban all cars from Olympic venues if their corporate sponsors didn't cough up money?

Actually the best thing that could come of this is to get people to stop wearing clothing that is free advertising for corporations or celebrities.
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In the discussion of this story at Metafilter, they speculate about changing the name of the Olympics entirely: the 2016 Visa-McDonalds-Cadbury-Coke Games. Then someone suggested that Pepsi outbid Coke and the whole thing could be just The Pepsi Challenge.
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"Coe defended the draconian move and said it was to protect corporate sponsors who have paid a fortune to be involved."

How about the protecting the people who have paid a relative fortune to attend?
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The sponsors may have spent fortunes, but the patrons have spent personal 'fortunes', what with travel, housing, food, etc., all at premium prices only to learn, barely a week before the Big Parade they cant' come in to see it because they aren't dressed right.

Sorry for the long sentence. Sponsors are betting on the gamble that their ads will increase their business. The IOC, by caving in to this idea - wherever it originated - are saying, "Yes, the sacred Olympics are for sale, too, just like America."
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Protect them my ass, from what, the appearance that they have competition in the real world? Guess what, that's supposed to be protected in the EU. It's not like it will affect the fact that their products are still the only thing you can buy in the venues. They may have spent millions of pounds, but they will make everything back, no doubt.

You'll have more people trying to wear Pepsi shirts now than you did before - this bad press will do more damage than just keeping their mouths shut would have.
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