Unnatural Beauty

This Photoshop disaster looks as if someone noticed it was 5PM and went home, fully intending to finish the job the next day, but hit publish out of habit. See the entire screenshot from the J. Crew online catalog (which shows where her hair ended up) at PSDisasters. Link

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I imagine some enterprising beautician is working on the checkerboard hair job as we speak. It'll be $1000 per procedure and require constant touch-ups to re-square the blocks.
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How is that possible? The checkerboard pattern represent an Alpha channel in Photoshop, which when exported would become just white. The only way there would still be the checkers is if someone just took a screenshot. I call fake. It's just a marketing scheme to get attention - and it worked!
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