The word below the swoosh is "run". Annie Chiu designed this and other unconventional street advertisements to encourage you to purchase Nike running gear.
Link -via Blame It on the Voices
NEW FEATURE: VOTE & EARN NEATOPOINTS!
Submit your own Neatorama post and vote for others' posts to earn NeatoPoints that you can redeem for T-shirts, hoodies and more over at the NeatoShop!