It's Growing Across the Heart of America

If they can take and hold North Dakota, Twilight fans will split the country in two. The booklovers' website Good Reads crunched some numbers and discovered this trend. Oh, Twilight fans have been discreet about it, but now we can see their plan.

Link -via Ace of Spades HQ

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My understanding is that the color represents the average rating given to the book, i.e. positive reviews vs. negative reviews. How many people read the book would be a separate chart. So Utah ranking sixth means that many people read the book, but the fact that it's light blue means that more than half of them didn't like it.
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