Making It Awesome

(YouTube link)

The idea behind this beer ad is that when you expose something to awesome during the manufacturing process, it will become awesome. Even if it is just the ad that is awesome. Produced by Publicis Mojo of Sydney. -via The Daily What

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Isn't this how homeopathy works?

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I was all set to roll my eyes at this, but it totally won me over. Awesome indeed.

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I forgot how great the Knight Rider theme song was!

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