UNICEF Landmine Stickers

Here's a clever ad that UNICEF put out a few years ago to raise funds for people who have been maimed by landmines. Stickers, camouflaged to look like pavement, were left on sidewalks. When someone steps on one, it sticks to the bottom of his/her shoe. The underside informs the victim that if it had been a landmine, s/he would have been mutilated.

Link via Everyday, No Days Off | Image: Leo Burnett

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I think it's a cool idea. The stickers look like they'd come off pretty easily, and it wouldn't be beneficial to UNICEF if they just got all nasty and gummed up. Plus they're huge, you'd be pretty oblivious not to notice that right away.
And if you actually read the ad, it said that the stickers were placed in front of donation booths, and that their donations rate increased... so, not really a waste of money... (and even if it didn't increase their donations, at least they're informing otherwise oblivious people about the tragedies that happen in many countries...)
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Yeah all that would teach me is that UNICEF has too much money. They'd do better with a sign that said "Imagine what your life would be like if that gum on your shoe had blown it off instead." Then at least they wouldn't be actively pissing me off.
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