There are luxury cars, houses, fashion - you name it. But what about luxury condoms?
Despite the age-old joke that the most expensive condom is the one that broke (the cost of raising children? $249,180), two French entrepreneurs identified an distinctly unfulfilled niche:
A pair of self-described French aristocrats have launched a high-end condom company that aims to offer customers protection -- as well as an air of prestige.
The minds behind The Original Condom Co. say there is a demand for classier prophylactics in the same way there is a demand for luxury brands like Rolls Royce, Cartier and Dior.
"There [is] always a need for quality, good taste and beautiful objects," said vice president Count Gil de Bizemont, who co-founded the company with His Royal Highness the Prince Charles Emmanuel de Bourbon Parme after passing through the town of Condom, France.