Branson made the wager with Lotus racing team principal Tony Fernandes , who owns Air Asia, over which of their Formula One teams would go better this season.
The loser had to serve as a "stewardess" on the winner's airline.
Although neither of the men's teams scored a point in their debut season, Lotus slightly outperformed the Virgin.
Fernandes said today "it's time for Richard to start preparing himself for some hard work and the likely pain of a pair of high heels."
The date of the Kuala Lumpur-London flight has yet to be set, but seats will be auctioned off and money given to Branson's chosen charity.
Link | Photo: Reuters