Buried is an upcoming horror film about a man who wakes up to find himself buried alive in a coffin. Alamo Drafthouse held a contest in which four winners were kidnapped and buried in coffins underground where they were able to watch the film on small screens inside their coffins:
Four lucky (or not so lucky, depending on how you look at it) people were picked to be blindfolded, have a burlap sack put over their head, then silently driven 30 miles outside of the city. There, they were put in coffins and only then were they allowed to remove the blindfolds, where they’d see an LCD screen that would show Buried.
Link via Super Punch | Photo: Alamo Drafthouse