Bleeding Billboard

To remind drivers to drive carefully during the rain in Papakura, New Zealand, the local government put out a rather disturbing billboard that bleeds when it rains. The billboard may be terrifying, but apparently it's effective: there hasn't been a fatality since.

BuzzFeed has the video clip: Link [embedded YouTube]

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I would think that would actually contribute to some accidents. You know, as a person is driving by while it's raining they look over and think, "Is that billboard bleeding?" and who knows what happens as they are staring at the billboard instead of the road. But, who knows? I just wouldn't want to put something that distracting on the road.
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