The Great Urban Handbag Hunt

Handbag designer Rachel Nasvik had a great idea on how to promote her new line for cheap: stage a great urban hunt for handbags!

Rachel places her handbags, stuffed with all sorts of girly stuff like lip gloss and bobby pins along with the note "You didn't find this bag, this bag found you," hidden in public places around New York City. If you find it, you can keep it.

Clues on the whereabouts of her handbags are on Rachel's Twitter. You can see imags of the discovered bags on her blog Thrill of the Chase - via Steve Hall and Angela Natividad's Adrants

Whatever you think of the ad campaign, the photo is priceless! PLEASE NO PEE-PEE.

Newest 5
Newest 5 Comments

sweet departure from ole ads..
Nice way to promote though. IF all the hand bags are shiny shiny with lots of bling bling, then it'd be easy to find in the morning.. ;)
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"The Great Urban Handbag Hunt"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More