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The Great Urban Handbag Hunt

Handbag designer Rachel Nasvik had a great idea on how to promote her new line for cheap: stage a great urban hunt for handbags!

Rachel places her handbags, stuffed with all sorts of girly stuff like lip gloss and bobby pins along with the note "You didn't find this bag, this bag found you," hidden in public places around New York City. If you find it, you can keep it.

Clues on the whereabouts of her handbags are on Rachel's Twitter. You can see imags of the discovered bags on her blog Thrill of the Chase - via Steve Hall and Angela Natividad's Adrants

Whatever you think of the ad campaign, the photo is priceless! PLEASE NO PEE-PEE.

It's really hard to find a place to "pee-pee" in New York. Henry Miller even wrote about it. A trick that
worked for me was to walk into a restaurant with bathrooms "for customers only", sit at the counter, look at the menu, ask to use the bathroom, leave a quarter tip, and leave. That way I didn't "pee-pee" on the nice lady's handbags.
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sweet departure from ole ads..
Nice way to promote though. IF all the hand bags are shiny shiny with lots of bling bling, then it'd be easy to find in the morning.. ;)
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