Every year, scores of people fling themselves down Cooper's Hill in Gloucestershire, England, risking their necks and even lives ... all in hope of catching (and winning) a block of cheese.
Behold the sports of cheese rolling:
[YouTube - Link]
From the Upcoming ueue, submitted by Minnesotastan.
And: health and safety do occasionally shut down the event, when the weather is too bad and the hill is too muddy, but it still goes ahead most years. As you can see, they have PLENTY of medical support on hand, and those people in purple are the the local rugby team brought in as catchers to stop people when they reach the bottom of the hill.