Clever Juice Packaging: What You See Is What You Get


Japanese designer Naoto Fukasawa made a line of interesting fruit juice boxes that explicitly showed what its contents are made from. Not only are the boxes designed to look like the juice source, but they are also made to imitate its texture.

“I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”

Link - via yumsugar

From the Upcoming ueue, submitted by winnow.

Newest 5
Newest 5 Comments

Ah, but the strawberry one is pretty good, no? Almost looks like a strawberry just shaped like a rectangular prism or something.
Abusive comment hidden. (Show it anyway.)
Commenting is closed.

Email This Post to a Friend
"Clever Juice Packaging: What You See Is What You Get"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More