Clever Juice Packaging: What You See Is What You Get

Japanese designer Naoto Fukasawa made a line of interesting fruit juice boxes that explicitly showed what its contents are made from. Not only are the boxes designed to look like the juice source, but they are also made to imitate its texture.

“I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”

Link - via yumsugar

From the Upcoming ueue, submitted by winnow.


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