Kevin Garnett stars in Monty Python and the Holy Grail

As part of Gatorade's new branding campaign (apparently research shows more people will buy sugar water if it's called "G"), TBWA/Chiat/Day and Tarsem teamed up to make a brilliant parody of Monty Python and the Holy Grail. Enjoy this ten minute film, as King Kevin Garnett and various other athletes go on a quest for hydration. Can't say it made me want to buy more . . . G, but I'd buy a pagan Kareem and his talking goat herald toy in a second.

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Thank you for Johnny Cat. I did need that.

And SenorMysterioso, those other ads were so strange before they got to the mimes, but then there were MIMES and it fell straight off the edge of strange into WTF land.
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