Kevin Garnett stars in Monty Python and the Holy Grail



As part of Gatorade's new branding campaign (apparently research shows more people will buy sugar water if it's called "G"), TBWA/Chiat/Day and Tarsem teamed up to make a brilliant parody of Monty Python and the Holy Grail. Enjoy this ten minute film, as King Kevin Garnett and various other athletes go on a quest for hydration. Can't say it made me want to buy more . . . G, but I'd buy a pagan Kareem and his talking goat herald toy in a second.

Blech, that was a waste of 10 minutes. It's a funny idea, but they just copied jokes, and poorly at that. Not to mention repeating Holy Grail jokes has been done and overdone for decades now, so it's even less funny than it would be otherwise. Don't waste your time with this.
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Since the word “Brilliant” was used before the word “Parody” in the description you wrote, I take it your mean “a humorous or satirical imitation of a serious piece of literature or writing”. I have to disagree, and propose you change :brilliant” to “dimwitted and dull”– which would more accurately describe the type of parody it is - a “a poor or feeble imitation or semblance”.

This is a typical piece of advertising plagiarism… without an idea of their own; they steal someone else’s idea and then make a mess of it.
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wow, this is bad.
Really really bad.

Perhaps it's less awful if you are familiar with the people in the video? I'm guessing they are US sports stars.

can you add a tag for 'failed viral'
and perhaps 'unconvincing astroturf'
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You know, there was a time (possibly after the horrible PC video game) when I thought Monty Python couldn't sell out any more.

Wow. I hope Eric Idle has fun in his gold Bentley.
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I love Monty Python and The Holy Grail. I hate these ads. I saw it on tv and though it was pointless and ineffective.

That seems to be what Gatorade is trying for. The last campaign for "G" left so many people just scratching their heads because they had no idea what "G" was. The ad was a long line of athletes, actors, singers, dancers etc. against a black background with a boring voice over that did not give any clue about what the product was and offered no information on how to find out.
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Thank you for Johnny Cat. I did need that.

And SenorMysterioso, those other ads were so strange before they got to the mimes, but then there were MIMES and it fell straight off the edge of strange into WTF land.
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