As part of Gatorade's new branding campaign (apparently research shows more people will buy sugar water if it's called "G"), TBWA/Chiat/Day and Tarsem teamed up to make a brilliant parody of Monty Python and the Holy Grail. Enjoy this ten minute film, as King Kevin Garnett and various other athletes go on a quest for hydration. Can't say it made me want to buy more . . . G, but I'd buy a pagan Kareem and his talking goat herald toy in a second.
As part of Gatorade's new branding campaign (apparently research shows more people will buy sugar water if it's called "G"), TBWA/Chiat/Day and Tarsem teamed up to make a brilliant parody of Monty Python and the Holy Grail. Enjoy this ten minute film, as King Kevin Garnett and various other athletes go on a quest for hydration. Can't say it made me want to buy more . . . G, but I'd buy a pagan Kareem and his talking goat herald toy in a second.
This is a typical piece of advertising plagiarism… without an idea of their own; they steal someone else’s idea and then make a mess of it.
Really really bad.
Perhaps it's less awful if you are familiar with the people in the video? I'm guessing they are US sports stars.
can you add a tag for 'failed viral'
and perhaps 'unconvincing astroturf'
Wow. I hope Eric Idle has fun in his gold Bentley.
http://www.youtube.com/watch?v=AU7_XMk6cpo
That seems to be what Gatorade is trying for. The last campaign for "G" left so many people just scratching their heads because they had no idea what "G" was. The ad was a long line of athletes, actors, singers, dancers etc. against a black background with a boring voice over that did not give any clue about what the product was and offered no information on how to find out.
And SenorMysterioso, those other ads were so strange before they got to the mimes, but then there were MIMES and it fell straight off the edge of strange into WTF land.