Dr. Craig Rogers, the lead surgeon in the Henry Ford surgery, said the impetus for his Twittering was to let people know that a tumor can be removed without taking the entire kidney.
"We're trying to use this as a way to get the word out," Rogers said.
Observers say Twittering about a procedure is a natural outgrowth of the social networking media revolution.
"Doing this removes a real communication barrier. It helps make something scary much more comprehendable," said Christopher Parks, co-founder of the Web site changehealthcare.com. "It brings us closer together and makes us more engaged."
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