Polar Bears in London!

The folks at Eden TV, a new UK-based natural history television network, celebrated its launch by building a 16-foot-tall of a polar bear and cub stranded on an iceberg. The sculpture was then set free to float down the Thames in an attempt to bring attention to the new network and to raise awareness about the polar bear's dwindling habitat. 

- via inhabitat

From the Upcoming ueue, submitted by whitespace.