Depressed? Don't Go to the Mall!

Feeling sad or depressed?  Cross off shopping from your list. Researchers have just proven that sad people are big spenders:

In a recent experiment one group of people was shown a sad video clip about the death of a boy's mentor, while another group viewed a non-emotional clip about the Great Barrier Reef.

Researchers then produced an insulated water bottle and asked how much of the $10 the participants were getting paid they'd be willing to give up in exchange for the bottle.

People who had seen the Great Barrier Reef video agreed to pay on average about 50 cents. People in the group that had been primed to feel sad offered up four times that price, more than $2 on average — but were unaware that the video had any impact on their spending.


From the Upcoming ueue, submitted by Geekazoid.

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Isn't this what our entire consumer-based economy is founded on? Trying to make people as unhappy as possible, and getting them to think buying crap they don't need (or to "ask their doctor" for a little happy pill)?
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