Cuddly IKEA Stuffed Animals

I mean, if you find cockroaches cuddly. Or is it a roly poly? I don't know what this thing is supposed to be, and I can't find it on the IKEA site. All I know is that I was simultaneously repulsed and amused when I saw a big bin of these at IKEA the other day, so I snapped a picture. His mouth zips open, so he can be used for storage or as a purse or something. I thought about getting this for a friend's upcoming baby shower, but then decided she probably wouldn't appreciate the gesture.

I'm torn. What do you guys think - funny? Creepy? Or both?