Firebox.com is paying 20 of its male forklift truck drivers and warehouse assistants to wrap presents as quickly as possible, using ugly brown duct tape and very little care.
And the $9 service, cheekily called CrapWrap, has attracted more than 500 customers since it launched last week.
Whether it's a book, DVD or something trickier such as a kitchen utensil, the team guarantees to make a mess of it.
I still don't know any man who would pay $9 rather than having the pros (or Mom) wrap a gift for him. http://www.news.com.au/technology/story/0,25642,24801456-5014239,00.html -Thanks, Bill!