McDonald's New Stealth Campaign: No Brand, No Clown!

It seems like McDonald's is trying out a new marketing strategy in Japan that has ninja-like stealth: no-brand, no Golden Arches, ... and even no clown!

Neil Duckett went to the fast food restaurant, simply called "Quarter Pounder" in Shibuya and took some photos: - via Inventor Spot

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To really understand McDonald's you really have to have worked for them, I think anyway. I always thought that I had understood them up until the point in which I actually worked at one. The way the conduct themselves, from the inside out really is like no other fast food restraunt, really it's quite amazing. I'm not sure anyone can really appreciate it though =S oh well.
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Are you sure it's not just a Quarter Pounder-themed bar?

(Kinda reminds like that Nazi-themed bar from a few years ago... )
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