Italian photographer Gianni Fasolini heard that the divorce rate is going up and got a brilliant idea. People take wedding photos, so why not offer them a divorce photo album as well?
"People celebrate a marriage as a milestone in their lives, but a divorce is an important event too," he explained.
The 45-year-old added: "I have been doing photos of weddings and marriage ceremonies for years, day in and day out, and people told me they like having a photo marking important events in their lives.
"Then I got to thinking that maybe there would be some demand for people marking their divorces and so I started to offer photo sessions for freshly divorced couples - them smiling or shaking hands or in some cases even kissing.
Link | Photo from Veja.it (Google translation of the page)
Good God! You're on to something there! :D