What do you get when you add a mustache, a mullet hair-do and chaps to He-Man?
Why, you get the best Masters of the Universe character ever: Rio-Blast!
According to Wikipedia, Rio-Blast is a cowboy and an old, good friend of He-Man (hmmm, Brokeback Mountain good, maybe?). In fact, he's so cowboy that his favorite thing in the world is cooking chili.
Super Punch blog has more on the guy: Link (with video clip)