BBC Olympics Coverage

(YouTube link)

BBC Sport is using the traditional Monkey King character in the marketing campaign for their Olympics coverage. Produced by Jamie Hewlett and Damon Albarn. Link -via Viral Video Chart

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That was beautiful! Combining Olympic sports maneuvers with something so Chinese as the Monkey King was genius, and the artwork was fantastic too. I doubt China could do any better than that commercial.
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Actually, boycotts are TREMENDOUSLY effective, but that's hardly in the spirit of the games is it? Heck, there was an Olympics in Nazi Germany... not a very good one, but ONE nonetheless.
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