Chevy Aveo's Penny Ads

Would you stop to pick up a penny off the floor? How about from a billboard ad? Chevrolet created a 20-foot billboard advertisement for the Aveo entirely out of one-pence coins in London's New Oxford Street ... which was stripped clean by passers in 30 minutes flat:

Chevrolet's Les Turton commented:“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

Link - Thanks Larry!


Newest 5
Newest 5 Comments

a viral ad, no doubt.

Notice that everyone in these pictures is quite good looking and/or cute , they all look like proffesional types . Proffesional types in London ... Do not stop .. ever !
Londoners special talent is "walking quickly past stuff like their life depends on it" . I would have more confidence in this if the range of people looked like : one scruffy guy with a hoodie and a thin dog, a mad looking fat guy with loose elasticated trousers, two evil looking teens with furtive leers, a drunk bloke just barely standing up. Those are the characters who would even care about this in London.

plus, these photos are too high quality.
Abusive comment hidden. (Show it anyway.)
Login to comment.




Email This Post to a Friend
"Chevy Aveo's Penny Ads"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More