Chevy Aveo's Penny Ads

Would you stop to pick up a penny off the floor? How about from a billboard ad? Chevrolet created a 20-foot billboard advertisement for the Aveo entirely out of one-pence coins in London's New Oxford Street ... which was stripped clean by passers in 30 minutes flat:

Chevrolet's Les Turton commented:“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

Link - Thanks Larry!

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Newest 5 Comments

a viral ad, no doubt.

Notice that everyone in these pictures is quite good looking and/or cute , they all look like proffesional types . Proffesional types in London ... Do not stop .. ever !
Londoners special talent is "walking quickly past stuff like their life depends on it" . I would have more confidence in this if the range of people looked like : one scruffy guy with a hoodie and a thin dog, a mad looking fat guy with loose elasticated trousers, two evil looking teens with furtive leers, a drunk bloke just barely standing up. Those are the characters who would even care about this in London.

plus, these photos are too high quality.
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