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It is a Jeans commercial. A Viral ad for Levi's.
Watch this video:
http://www.youtube.com/watch?v=-prfAENSh2k&eurl=http://gawker.com/388783/how-levis-jeans-duped-the-internet-with-their-new-secret-ad
Pretty strange coincidence that they are exactly the same. And this was already outed as a viral ad for ray ban.