Gotta Digg


(YouTube link)


Kina Grannis recorded this love song to Digg as an entry in the Dorito’s Crash the Superbowl contest. The lyrics are on her site. She’s now one of the final ten contestants. The reaction from Digg is best summed up in this comment:
Cute girls on digg? Video or it didn't happ-- oh, I see what you did there. Well played, girls.

See the other nine entries in the running at the contest MySpace page. http://216.178.38.116/doritoscrashthesuperbowl -via the Presurfer

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Newest 5 Comments

@ Geekazoid - The lead singer made it into the top ten in the contest before the Digg video was even created. These girls seem intelligent and tech-savvy - I think they just wanted to have a little fun and be goofy, people need to lighten up.
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Man, oh man. If you can't see that a song about Digg that mentions Kevin Rose, Ron Paul, and Apple by name isn't the equivalent of social-media jet fuel, you've been asleep during Web 2.0 This girl, or those around her, know exactly what goes viral. More power to her! If Doritos doesn't parlay this into mass anticipation during the SuperBowl, someone will be fired from their advertising division. She's in it to win it and this is a brilliant approach.
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