Perception of Labels

Dave Munger at Cognitive Daily ran a little experiment to see how people reacted to the terms “stay at home father” (or mother) versus just plain father and mother. The results are discouraging, but not totally unexpected. Participants in the experiment did not make comparisons; they were presented with a story featuring a character who carried one of the four labels. The graph represents how many hours 1200 respondents estimated that the person they read about worked. Link

Newest 3
Newest 3 Comments

The way the questions were worded, it is clear they are asking about the character's "outside work". The participants weren't expected to include housework. But those who are telecommuters suffer from the perception that they don't work as many hours at their jobs when they are labeled as a SAHM or SAHD. The label itself seems to imply that the worker was "at home" because of the kids, not because it's a job they CAN do from home.
Abusive comment hidden. (Show it anyway.)
Apparently the people in the test assumed 'work' as having outside employment, which isn't an uncommon assumption in the United States and probably also not uncommon in the rest of the westernized world. Take the same test to a different culture and you'll probably get a different result.
Abusive comment hidden. (Show it anyway.)
Login to comment.

Email This Post to a Friend
"Perception of Labels"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More