The butter-substitute product I Can’t Believe It’s Not Butter was a funny enough name, but as the product caught on, knockoffs followed. In order to piggyback on the original product’s fame, these other spreads have to have a name that is somewhar similar. Some turned out just plain silly, like Unbelievable This is Not Butter. See more at Required Eating. http://www.seriouseats.com/required_eating/2007/11/its-not-butterdeal-with-it.html -via Grow-A-Brain
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