Prof Cosgrove, who is Chief Scientific Officer of Revolymer, said: "The advantage of our Clean Gum is that it has a great taste, it is easy to remove and has the potential to be environmentally degradable."
"I am delighted with our progress" added Roger Pettman, Chairman and Chief Executive Officer. "In 18 months we have converted UK technology into a commercial product, significantly changing the pollution issues facing chewing gum."
Pettman's daughter has done tests of gum on her hair, such is his dedication to his product. The additive has yet to be approved but it is expected before the end of the year and "we are planning our product launch for 2008," said Pettman.
The article does not address how long it takes for the gum to dissolve in your mouth. Link -via Gizmodo