Are we witnessing a birth to yet another example of this new genre of marketing: the mystery ads? Like a viral puzzle ad (vuzzle?) where viewers are teased with clues and puzzle to solve ...

Shown before the Transformers movie, here's an nameless trailer for a new J.J. Abrams movie currently called Cloverfield:

Hit play or go to Link [YouTube]

What's the movie about? No one knows, except that some sort of monster is attacking New York City.

Link: Wired Underwire Summary (so far) - via Fimoculous

Linkfest: Ethan Haas Cloverfield Diaries | 1-18-08 (that's the release date of the movie) | Ethan Haas Was Wrong | Ethan Haas Was Right | ABZ 3293, ad nauseam ...

Personally, my money is on Pokémon attacking NYC. (Please God, let it be that ...)

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Great. Just what we needed: a cross between Godzilla and the Blairwitch Project. Let's hope the movie is not as blunt as that trailer makes it look like.
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