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Finally! Uncle Ben Promoted to CEO.

Uncle Ben, an elderly African American character and symbol for a line of rice sold by the food maker Mars, got a promotion in March - and it's one heck of a promotion: he went from servant (maybe, Mars had ben mum on Uncle Ben's history) straight to CEO.

Links: Official Site [Flash] | Uncle Ben's [wiki] | NY Times article - via Unsought Input - Thanks Jason!


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Ben still can't spell.
The pictures on his computer include one of "Niagra".

Interesting way to do the site, but the man thinks way too much about rice.
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Slate.com has a nice article on the history of racist spokespersons. Sorry I'm to lazy to get the link for you, but it's a nice flash popup w/ purty pictures.
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