What to Look For When Buying a New Mattress.

Buying a new mattress? Confused about all those weird product names and their infinite permutations? Slate has got the scoop on how to cut through the silliness:

The secret to mattress shopping is that the product is basically a commodity. The mattress biz is 99-percent marketing. ...

Here's the lowdown: Mattress makers rename identical products for each different retail store. Different labels, exact same guts. Why? Obfuscation. It's hard to shop for the lowest price when you can't compare apples to apples. Lucky for you, they're all subtle variations on the same apple—not only within each brand, but even among different brands.

Link - via reddit

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